November 24, "US Mission Car Rental" application on the line, pre-Chengdu Cheng Ducheng District to start trial operation. At present, the United States Mission car rental only Volkswagen Sunny and Volkswagen Santana two fuel models, vehicles can be operated between about 50-100. Orders in accordance with the "time + mileage" billing, price and mileage billing were 0.2 yuan / minute and 0.8 yuan / km. The tenant must pay a car rental deposit of 599 yuan when renting a car.
Giants one after another into the game
Earlier, the Travel Division within the United States Mission Group has been set up to include new businesses in areas such as sharing cars, US group maps and driverless and taxis. Visible travel field will be the O2O leading enterprises under the focus of the layout of the market.
At the same time that "US Mission Car Rental" was officially launched, the international auto giant BMW also said it will launch a permanent car sharing project ReachNow in China in December. The pilot project was started in Chengdu with the i3 electric car. ReachNow is a BMW time-sharing car rental service that took place in Seattle, USA in April 2016 ** and landed in Beijing in August 2017 to begin trial operations in selected areas of Beijing. BMW Shared Services in Chengdu will initially use 100 BMW i3 electric cars. Unlike previous projects in Beijing, when the user finished using the car, do not need to park the car to a fixed location.
At this point, O2O and the two major automotive giants have been laid out car rental service, but also very understanding at the same time the initial test operation on the location of Chengdu.
Why is Chengdu?
Since 2010, the number of motor vehicles in Chengdu has witnessed rapid growth, reaching 4.667 million by 2016, making it the second largest car-possessing city in China other than Beijing. At the same time, the number of license holders in Chengdu has exceeded 7 million at present, indicating that at least 2 million people own a license but do not own a car, which provides huge market demand for sharing a car.
Exhibit 1: Growth of Motor Vehicle Ownership in Chengdu, 2010-2016 (Unit: ten thousand,%)
Source: Foresight Industry Institute finishing
In terms of policies, in September 2017, the Chengdu Municipal Government issued the Notice on Encouraging and Regulating the Guidance Opinion on the Development of Timeshare Industry in New Energy Vehicles. "Notice" proposed that by the end of 2018, the city basically formed a new energy vehicles time-sharing leasing service network, service outlets reached 2,500, charging pile reached 10,000. By the end of 2020, the city has formed a network of time-sharing leasing services covering a wide range of new energy vehicles, reaching 5,000 service outlets and 20,000 charging stations. And proposed to encourage new energy vehicles, time-sharing leasing operators set up an independent legal entity in Chengdu, which undoubtedly provides for the operation of shared car rental policy provides adequate support. On the other hand, unlike first-tier cities like Beijingshanguang and Shenzhen, Chengdu has not yet issued a license plate policy, which greatly reduces the threshold for enterprises to enter the shared car market. As a result, Chengdu has become the first stop for many shared car companies.
Sharing car can become the next outlet in the field of travel?
As early as 2015, the shared car rental market ushered in a wave of entrepreneurial boom. However, during the market start-up period, many automobile manufacturers took the opportunity to earn subsidies for new energy vehicles and chaos in the market. By 2016, China's subsidies for new energy vehicles will be fully lowered and the subsidy review will be further upgraded. Many shared car companies have also been eliminated. Since the beginning of this year, with the popularity of shared cycling in China, consumers have become more and more accepting of the shared economy. The upsurge of sharing cars has also come to an end, which means that the competition in this market is getting fiercer. As of June 2017, a total of 370 shared car companies in China completed the registration, with more than 100 actual operating companies. Global car to enjoy EVCARD, TOGO way songs, Gofun travel and hope to reach the car and other platforms are among the best.
Exhibit 2: The main shared car platform operations
In 2016, China's Internet car rental market size reached 430 million yuan. In the future, as urbanization progresses, the demand for mobile travel will continue to expand, while the shortage of road resources has led to severe traffic and environmental conflicts. This will continue to be a problem that the government focuses on in the next few years. Therefore, time-sharing leasing will continue to be encouraged by the government and enjoy the relevant preferential policies, and will attract more businesses to join the war situation. Therefore, forward-looking Industry Research Institute predicted that by 2022, China's Internet-sharing car market will be more than 12 billion yuan.
Exhibit 3: Forecast of Market Size of China's Internet Time-Sharing Leasing Market, 2017-2022 (Unit: 100 million yuan)